In recent times, TikTok serves as the video-sharing social media platform that encourages users to create short-form videos. Generally, TikTok videos range from 15-seconds to three minutes. The TikTok video category themes are dance covers and comical skits. Above all, TikTok records 689 million monthly active users in 150 countries around the world. Indeed, this results from TikTok ranking the seventh position among other social media channels. From these features and stats, TikTok turns out to be the marketer's choice.
Are you eager about entering TikTok? Is your next step is to market your products and services on TikTok? Do you want to drive website traffic for your TikTok channel? If so, start your TikTok account. Next, establish your business by advertising campaigns to offer your TikTok's business channel. The best ROI for your advertising can expand if you plan to increase your engagement by gaining likes, views, and followers for your TikTok ads. Finally, start to create the best engaging content for better business traction; if you need to gain engagement, think about how to buy likes and followers on tiktok that drives organic growth.
Also, launch your TikTok ads to enhance reach among younger and active audiences who love to view the best content. TikTok ads platform offers a robust space for small and big businesses to promote among millions of audiences worldwide. If you are wondering how to run your TikTok ads? We have put together this expert guide to outline the steps you should take to make your TikTok ads gain the best outcomes. Yet, before, let us start to know the opportunities on the TikTok app.
Is TikTok Ads Suitable For All Business?
TikTok is the right option for several businesses, yet not every company will become successful using it. The platform works for companies that focus on vast engaging audiences. The average engagement rate on TikTok is 29%, and the exciting fact is that 90% of users visit the app more than once a day. Also, followers spend at least an average of 52 minutes per day on the app. It makes TikTok the right choice for audience engagement. There are two primary factors why TikTok ads work for the business. They are below:
- Do you market your business to the younger generation? If so, you can perform well using TikTok advertising because 50% of the global audience is below the age of 34 years, with 26% of them between 18 and 24 years. Anyhow, there are chances to reach among different age demographics massively.
- Finally, do you market your business with a global audience? If so, TikTok ads work out to be the best choice. It's because TikTok is present in 150 countries with 70 languages around the world.
Different TikTok Advertising Types
There are different types of TikTok advertising formats for businesses to follow:
The video ads pops-up within the native news feed as users can scroll through the For You page. It connects with the TikTok feed by making it simple for users to scroll past fastly. Besides, you can create a full-screen in-feed ad using attractive features that will hold the users from scrolling the feeds. With TikTok's in-feed ads, users can engage by likes, comments, shares, and views with the TikTok advertising videos.
Pro Tip: If you need to drive your TikTok ads with successful results, then start to use Trollishly as it helps to expand the business's organic growth instantly.
Brand Takeover Ads
The ad pops up once when the users enter the TikTok app and take over the screen for some seconds. Then it changes into the in-feed video ads. Also, it shows up on the For You page feed with images, videos, or GIFs. The clickable links that take to the landing pages within TikTok. These ads effectively create massive brand awareness and boost sales as the ads display among the target audience.
For example, Too Faced created branded Takeover ads by launching their products with cruel free lip-sync plumping gloss. The ad generated 7.6 million impressions and 1.3 million clicks. It means that the Too Faced got an 18.38% of click-through rate.
Best Practices: TikTok Advertising
Try To Be Real & Authentic Content
TikTok motivates brands to make original video content. It means that your creativity with images and videos should be relevant for your brand's niche where the audience must recognize it as engaging. Based on TikTok facts, professional brands must make the best-quality ads, whereas trending brands need to make funny ads. Staying authentic refers to showing your business’s BTS or in-the-moment content. It will increase your brand's engagement rate too.
Associate With Influencer
Recently, influencer marketing has grown massively as 17% of businesses and brands invest half of their marketing budget on influencers. It is a marketing method that works best. Anyhow, if you need to get the best ROI from your TikTok ads through influencers, you must make sure that the influencer is someone who can use your product. Moreover, an influencer's potential audience must match with your brand's to make up sales. So, try to ensure that your influencer has a higher count of followers and engagement with more likes, shares, and views on their page.
Pro Tip: Don't limit your TikTok profile with the influencer marketing process; try to repurpose your content and use TikTok ads to enhance. Along with this, try to use Trollishly to achieve lots of engagement by increasing your ROI.
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TikTok is turning out to be the best choice for advertising among marketers and brands. It is because of its higher engagement and audience group. Once you create your TikTok ads, they will reach your audience among different niches, supporting you to expand your reach.