SEO (search engine optimization) is a hot marketing term; you're living under a rock if you've never heard of this term. But if you think it's dead in 2022, then think again.
SEO is a key factor in getting your brand's name out there on the internet. So you can only expect SEO to grow, not go away.
One type of SEO marketers are concentrating on is local SEO. Done right, it can get your business out in front of the community.
Interested in hearing more? Then read on for some tips on how to improve local SEO.
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Create a Google My Business (GMB) Page
If you don't already have one, you should create a GMB page. This literally puts your business on the map and will instantly boost your local SEO rankings, thanks to playing nice with Google's algorithm.
Make sure to fill the page out completely to provide the best information possible.
Sprinkle Your Content With Local SEO Keywords
Like with general SEO strategies, you'll want to sprinkle your content with local SEO keywords. There are several free keyword research tools you can utilize to find out what will get you the best results.
It can be tough to figure out which keywords to use and when though. Just make sure you don't overdo it, as Google will penalize you for keyword stuffing and push you down on the search engine results pages (SERPs) instead.
Optimize Your Website for Mobile Use
Most consumers do online research before selecting a company to use, meaning many searches come from desktop computers and laptops. But local searches generally come from mobile devices since people are looking for instant answers while on the go.
Not only should your website have a good user experience (UX), but it also needs to be optimized for mobile use. If users can't find pertinent information on their tiny screens, then they'll look elsewhere and you'll lose business.
Work With Professionals
It can be challenging to work on your local SEO strategy on your own. You're probably not an SEO expert, so you won't have a solid foundation of knowledge nor will you be able to keep up with the industry.
Working with professionals ensures that you reap all the benefits of SEO. These experts will keep pace with trends and tweak your strategy to keep you on top.
Click here to find a reputable local SEO company in Tampa, FL.
Improve Local SEO by Following Our Tips
If you want to improve local SEO, then you need to be diligent. Like with other types of SEO, you'll need to keep up and constantly change your strategy to stay afloat.
Of course, the best option is to work with an SEO company. They'll be able to do all this for you so you won't have to worry about anything to keep your company at the top of SERPs!
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If you'd like to learn more about how SEO works, then check out the rest of our blog page.