Jumia, Nigeria's #1 online retail shop in a few days ago, launched a new campaign named Jumia Last Price Campaign which has become a threat to competitors.
Jumia Last Price Campaign Has Become a Threat to Competitors
The Jumia Last Price campaign was launched became a threat with an assurance that;
“If you buy it cheaper on other platforms, we will refund you 10 times the difference in price within the next 3 months.”
According to Olamide Amosu, Jumia's Head of Engagement, he said;
“The objective of the campaign is simple: show our customers Jumia has the cheapest or best pricing compared to our competitors, both offline and online. And to drive this claim, we are offering the last price on over 1,000 items to our new and old customers between May 14th & 25th across all our product categories, such as fashion, electronics, home appliances, groceries, baby products etc. With this campaign, we want to reaffirm our claim as the only eCommerce platform that offers the best value and the last price on all products.”
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He also made it known that;
“Similar to what happens in offline stores where buyers haggle over the price of products & services until they find a satisfactory price – usually called the last price – for the item, Jumia is therefore, giving its customers the opportunity to find the last price on all items on its platform.”
Jumia Last Price Campaign is scheduled to end on May 25th, 2018.
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To participate in the campaign, visit the Jumia's Online Retail Website from Here.